How Women Search for that Perfect Gift
At the end of 2010, eBay released the outcomes of the national study identifying different types of gift givers based on their holiday shopping styles. Within the eBay-commissioned survey known as “The Psychology of Gifting” conducted by Kelton Research, adult American women were requested to recognize their holiday shopping for gifts behaviors. The research led to four kinds of holiday shoppers, each kind akin to a definite giving gifts style.
eBay’s Survey of Gift Giver Types
Based on the eBay-backed survey, American women could be grouped into four kinds of gift givers. Which group would you fit in with?
Emotional Givers. About 4 from 10 American women are Emotional Givers. They often look for unique gifts after giving much considered to the gifts and also the recipients on their own gift lists. Emotional Givers wish to show just how much they are fully aware the present recipients, so that they have a tendency to plan their gifts, usually wrap the gifts themselves, and provide the gifts usually having a handwritten note or card.
Practical Givers. About 1 from 5 American women fall under this group of givers. Once they give, the very best gift products are generally cold cash or gift certificates (gift cards or gift cheques). The rule of functionality dominates their giving gifts, thus they provide recipients the liberty to select what item the receiver thinks is better. And, the right instrument for that kind of freedom is either cash or a pre-balance credit card.
Convenience Givers. About 16 percent from the survey’s participants identified themselves under this kind. Convenience Givers are efficient shoppers. They frequently choose to buy gift products from just one store or source. Of these women, searching for excellent presents is really a chore they eventually need to (frequently grudgingly) accomplish. Most frequently, Convenience Givers hardly feel any excitement or pleasure in searching for that perfect gift to provide.
Last-Minute Givers. Fundamental essentials ladies who look for gifts in the very last minute. They appear to savor the mad hurry of last-minute buying. About 13% of America’s women come under this category. These gift shoppers tend not to plan their gifts way in front of the holidays.
It appears easy to exhibit some of the characteristics of the different sorts of givers. For most of us, however, one characteristic dominates, while a couple of tend to be just secondary behavior traits.
One blogger, for example, authored he really grew to become a mix between Emotional Giver and Convenience Giver. Evidence of that, he stated, was he shopped for Christmas presents-which he’d carefully considered and planned for particular recipients-from just one online shop. Before his transmogrification towards the Emotional-Convenience hybrid, he claimed he was certainly from the Last-Minute breed.
Skepticism of these Surveys
eBay’s survey seems to become well-designed and it has been reported to possess a 95% level of confidence having a margin of error of three.1 percentage points. Initially when i first heard about this survey, my first impulse ended up being to self-check and discover what type of gift giver I’m. Then, I gradually recognized which i must take such surveys having a touch of suspicion.
To begin with, this sort of survey, like a number of other similar surveys, emphasizes the fabric and financial/economic facet of gift ideas-as though generosity could be fairly measured or quantified. By categorizing gift givers based on their shopping styles, the unspoken advocacy appears to become that “The right gift to offer to anybody throughout the holidays is one thing that may be shopped from the store,” which is not absolutely true in every case. You will find, actually, unlimited possibilities for anybody to provide non-material, non-store-bought, non-monetarily-quantifiable gifts.
Yet, most of consumers feel compelled to provide gifts to each other due to anxiety about social sanction. This brings me to my second reason behind being skeptical: true giving-much like real love-conquers all fear, such as the anxiety about social sanction and also the anxiety about jumping from the bandwagon.
Seeming Insufficient Spiritual Footing
There is a spiritual dimension towards the human tradition of giving gifts, yet a lot of today have forgotten the real spirit of self-sacrificial generosity. Rather, we allow our capitalistic economy to inspire sentimentality in giving gifts, as with the situation from the Emotional Givers, who suffer from the temptation of giving with regard to giving-a significant jump in the more noble and much more thoughtful reason for giving with regard to assisting someone in need of assistance.
Or, go ahead and take situation from the Convenience Givers and also the Practical Givers who favor gift certificates or cash. I’m able to consider two possible motivations with this crowd to favor convenience once they attempted to discover the perfect gift.
One possible reason is they haven’t really warmed to the concept of holiday giving yet, or they simply might be too lazy to work through countless presents and discover the right gift. They might often be generous in some way, although searching for gifts for that holidays just may not be their concept of experiencing the holidays.
Another possible reason is they feel obliged to take part in the social practice of searching to find the best gifts to provide throughout the holidays or on special events. They provide gifts to prevent the societal frown they would get when they don’t. This avoidance could be the explanation of their preference to obtain the perfect gift from convenient, quick, hassle-free, in most cases one-stop sources.
So, they ask for the least difficult road, particularly the one using the sign that states “By doing this towards the perfect present which will occupy just an iota of the thought, time, or effort.”
For Last-Minute Givers, In my opinion they either just don’t have the time or frequent the final minute purely for that adrenaline hurry. Nothing bad concerning the latter, however the former has question marks sprayed throughout it. Truly loving persons are generous not just using their gifts but additionally using the time they will use to obtain the perfect gift. In case your gift should be a fabric representation of the love and concern for that welfare of some other, then spend some time to get the best gift. Time you sacrifice for locating the right gift belongs to the present itself.
Giving, within the true spirit of generosity and charitable organization, always demands some type of sacrifice in the giver. It’s a sacrifice the giver voluntarily makes with regard to the receiver. Generosity and providing will always be other-centered. After reflecting on eBay’s survey, I’m wont to state that unless of course you’re inebriated with that self-sacrificing spirit, you’ll never be capable of finding the right gift whatsoever.